Corporations will have to think long and hard about who they want to keep happy — the crybully cancel culture, or their paying clients. Because once again, the two groups are in conflict.

Plantet Fitness was once again in the news after an incident where a female client took to social media as she complained about some dude in a dress shaving in the ladies’ change room.

This set up the dilemma that, for years, had only one acceptable answer: Tell the woman offended by sharing a private space with a dude that she is a bigot.

A hundred years ago, one author used the line ‘shut up, he explained’. For several years now that line has captured the ethos of left-wing activist cancel culture perfectly. (Remember how the left rallied around that ‘wax my balls’ guy?)

As with the fable of the ‘Emporer’s New Clothes’, all it took the break the spell was for one person to have the courage to speak the truth consequences be damned. That lends courage to the next guy and the one after that.

Better yet, some ways of ‘speaking out’ are within reach even for people who have strong feelings even if they aren’t quite willing to stick their neck out.

Disney, Bud Light and Target are all great examples of that kind of quiet pushback.

For Planet Fitness, the ‘get woke go woke’ judgment dropped on their heads within a matter of days.

The female member of the gym who complained about the woman-in-name-only shaving in the ladies’ change room soon found herself exiled from the gym.

The story went viral, putting Planet Fitness — and their policies — in the spotlight.

It was a classic clash of priorities. On one hand, stood the feelings of the guy who wanted to identify as a woman and looking for ‘inclusive’ policies to affirm that identity. On the other hand, the privacy concerns of female gym patrons who had every reasonable expectation that when they were in vulnerable states of undress they could do so without having to worry about any men looking on.

In that clash, the gym chose identity over safety and the backlash was immediate.

Planet Fitness’ valuation has plummeted $400 million in five days after they banned a member who shared a photo of a ‘trans woman’ using a female locker room.

The company’s value dropped from $5.3 billion on March 14 to $4.9 billion on March 19, and its shares are down by 13.59 percent compared to a month ago.

The decline follows Planet Fitness’ refusal to walk back its decision to ban a member who exposed a ‘trans woman’ shaving in a female locker room earlier this month.

Patricia Silva was barred from the gym in Alaska after she detailed an incident online – where she said she saw a transgender woman in her locker room.

Following backlash against the ban, the company said although some members may feel uncomfortable sharing facilities, ‘this discomfort is not a reason to deny access to the transgender member.’ — DailyMail

Previously, companies have been afraid of activating the woke cancel culture mob.

Increasingly, they will need to crunch the numbers about how many people will be outraged by appeasing that same outrage mob.

After all, the wild-eyed protesters aren’t usually the ones dropping money to keep the lights on and the doors open. They show up, kick up a fuss, fling poo everywhere and move on to the other cause-de-jour.

But if you poke a customer in the eye — especially a repeat customer like gym members? Chances are, they’re gone for good.

Is it worth it?

Cross-Posted with Clash Daily