Retail giant Target tried to take aim at making some dough off this year’s Black History month, but had to pull its merch after misidentifying three civil rights icons.

Target has confirmed that it has pulled its Black History Month magnet books off the shelves after confusing black history icons W.E.B. Du Bois, Booker T. Washington and Carter G. Woodson.

“We will no longer be selling this product in stores or online. We’ve also ensured the product’s publisher is aware of the errors,” the company said in a statement.

The book was entitled “Civil Rights Magnetic Learning Activity,” and featured colorful magnets with civil rights-era personalities, dates, and slogans.

But the magnets for the three leaders were all wrong.

The magnet with an image of W.E.B. Du Bois on it was labeled as “Carter G. Woodson.”

The magnet showing Booker T. Washington was also wrong as it was labeled as W.E.B. Du Bois.

Finally, the magnet with the image of Woodson on it carried Washington’s name.

Folks on social media also noticed:

Indeed, the mix up of Du Bois and Booker T. Washington — labeling Du Bois as Washington and vice versa — is particularly egregious because these two contemporary black leaders were intellectual enemies all their adult lives.

Du Bois argued that blacks must separate from whites and that the U.S. was permanently racist and whites will always to a person despise blacks. Meanwhile, Washington advised blacks to get educated, start businesses, and outshine whites and by his reckoning, that was the only way to start defeating racism and to get blacks to become a thoroughly integral part of American society.

We now know that Washington was right.

But we also know that the intellectual elites in our system of higher miseducation glomed onto Du Bois’s victimhood ideology and has further damaged the black community by pushing Du Bois’s lies with a religious fervor.

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