Pride goeth before the fall…
The corporate world seems to have finally learned that going big for “Gay Pride Month” is just not a good idea because it alienates most of its actual customers.
This year, many corporate stores and chains are deemphasizing their commitment to “Pride” month. They aren’t ending the nonsense, granted. But they are not making a bid deal about it like they have in years past. Behind the scenes they are still donating big cash to the radical gay agenda. But in the stores, some have simply stopped the decorations and special product sales to pander to the gay lobby.
Per the Associated Press:
The more subdued atmosphere underscores the struggle of many retailers to cater to different groups of customers at a time of extreme cultural divisions. This year’s Pride Month is unfolding amid a sea of legislation and litigation over LGBTQ+ rights, especially the ability of transgender young people to participate in sports or receive gender-affirming care.
Against this backdrop, Target reduced the number of its stores carrying Pride-themed products this year after getting backlash in 2023. Nike, which like Bud Light became the subject of boycott calls last year over its marketing partnership with a transgender influencer, also has pulled back after offering Pride collections since 1999. The athletic brand said it won’t have one this year; rather, it said it’s focusing on programming and ongoing support for the LGBTQ+community.
Some brands and influencers who work with the community report a noticeable decline in corporate partnerships. Rob Smith, founder and chief executive of The Phluid Project, a brand of gender-neutral clothing, cited a 25% drop compared with last June in the number of stores carrying his collection.
This sudden new practice comes on the heels of several years of massive boycotts of businesses that previously went all-in for the gay agenda such as Target and Bud Light. Companies have literally lost billions to these boycotts and some have never been able to get their market share back.
Corporations saw these boycotts as a warning sign. And they have wisely started to pull back from their former boisterous support of the extremist gay lobby.
This is proof of one important thing, conservatives. You DO have power to stop these big corporations from reveling in an anti-Christian, anti-American, and anti-family agenda.
Keep it up!
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