The entertainment industry in general — and cable TV in particular — is in financial and viewer free fall as people walk away from their products. But one cable channel is defying that decline and the identity of that channel is telling about where American culture is today.
The channel in question, the one that, unlike every other channel, is growing, just happens to be the “Great American Family” channel.
You read that right. A channel catering to family entertainment is one of the few products of the entertainment industry that is growing.
er the Christian Post:
In an interview with The Christian Post, President and CEO of Great American Media Bill Abbott attributed the platform’s rapid rise to a singular focus on uplifting, family-friendly programming that celebrates faith, family and country — values he said are often underrepresented in today’s mainstream entertainment.
“As shown by recent events, the country is seeking a return to normalcy, and our brand’s relentless focus on content that affirms faith, family and country has resonated in a big way,” he said.
While some networks saw steep declines in 2024, Great American Family experienced double-digit growth. In November alone, the network reported a 19% increase in household viewership and a 21% rise in total viewers. The women 25-54 demographic also grew by 13%.
Abbott credited this success to a combination of strategic audience engagement and an unwavering commitment to quality content.
“Each week, we review ratings as an entire company so we can see what our viewers are saying,” he explained. “This gives us an opportunity to connect with our audience and understand how we can continue to create engaging content. We regularly ask for feedback from our audience and hold focus groups to determine how we can create the most valuable content. We also have a team dedicated to engaging and connecting with our audience on social media.”
The Post has far more information on this, but suffice to say, it is clear that America is starving for actual, family entertainment, not far left, anti-American, woke garbage.
Will Hollywood pay attention?
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