The Voter Participation Center claims to be a non-partisan voter registration outfit. But they are liars because an expose of their outreach shows they only work to register new Democrat voters.
According to the expose published by the Washington Free Beacon, this group is spending millions of Facebook ads to get new voters to use their voter registration system. But they are rigging their ads to exclude Facebook users whose Facebook data shows are right leaning people.
It appears that the group is making sure people whose Facebook data shows like things including Jeeps, NASCAR, and golf are excluded from their ad outreach.
Per The Beacon:
The Voter Participation Center is a self-described “non-partisan” charity that claims to have helped more than six million people register to vote since its inception in 2003. The group’s claim to be “non-partisan” is important because the IRS is clear that charities, beneficiaries of generous tax exemptions, can only engage in voter registration drives in a “neutral, non-partisan manner.” The IRS prohibits charities from engaging in voter registration activities in a manner that favors a candidate or political party.
On the surface, the Voter Participation Center’s Facebook ads appear to meet that non-partisan standard. “It’s quick and easy to register online to vote in Georgia. Check it off your to-do list in just a few minutes here,” reads one of the organization’s ads that has received over one million impressions in the swing state.
But behind the scenes, Facebook ad library data indicate the Voter Participation Center’s ad campaign is deployed with partisan intent. The group has instructed Facebook to exclude from the reach of its ads anyone with expressed interests in 26 categories typically associated with Republican men, including the “PGA Tour,” “Indianapolis 500,” “Daytona 500,” “Tom Clancy,” “Modified Jeeps,” “Duck Dynasty,” and others.
Not only has this group tailored its Facebook ads to exclude people whose data shows they are interested in things associated with Republicans, but it has specifically instructed Facebook to target people whose data shows are interested in topics like Taylor Swift and other things associated with leftists.
This act goes against their non-profit status with the IRS and is illegal.
But, like all of these so-called “non-profits,” this group is 100 percent partisan and working for the far left to skew our political system.
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