On Sunday, July 23rd, Twitter owner Elon Musk announced that Twitter will change its logo from the long-time Twitter Bird to the letter “X.,” Is it just the letter “X. Or is it supposed to be a reference to the Roman 10, or possibly Marvel’s X-Men.

Musk made the announcement right after midnight Sunday Morning, and the change may be made on Monday

A strange move. Many companies would die to have a logo that the consumer instantly recognizes as the brand. Twitter agrees. Twitter’s website says its blue bird logo is “our most recognizable asset.” “That’s why we’re so protective of it,”

Allen Adamson, co-founder of marketing consultancy Megaforce, told ABC News:

The change will be very confusing to a huge chunk of the Twitter’s audience, which has been already souring on the social platform given a slew of other major changes Musk has made, Adamson said.

“They won’t get it,” he said. “It’s a fitting end to a phenomenal unwinding of an iconic brand and business.”

Musk posted a three-second Twitter video displaying the Twitter Bird switching to the letter “X,” the video can be found   here “https://twitter.com/elonmusk/status/1682978324375543808

According to Musk, one  of the reasons he is making the change is he likes the letter “X.”


Just before the official announcement, Musk hinted the color of the Twitter logo is changing to black,

After the official announcement, Musk tried to sell the new logo:.

…It didn’t help because the new logo was mocked by the Twitter audience:

The Wall Street Journal reminded us that the  “X” change isn’t really new:

Twitter said in a legal filing earlier this year that it had a new company name, X Corp., and was a privately held company incorporated in Nevada, instead of Twitter’s previous domicile in Delaware. Twitter’s principal place of business remains San Francisco, where the company is based. X Corp. has a parent company named X Holdings Corp., according to the filing.t

Elon Musk likes the letter “X,” but there might be a real business reason for the logo change. The logo is the start of a new image for the platform because, for the first time, it has a real competitor,  Meta, which has introduced Threads. Threads was set up as a subsidiary of Instagram. Instagram head Adam Mosseri said in a Threads post-Monday that in the five days since its launch, 100 million people have signed up for Threads, which was rolled out as a companion app to Instagram.

Will the Twitter change help blunt the growth of the new Meta competitor, or will it be the latest example of the “New Coke” disaster?

We leave you with a tribute to the present Twitter logo.