Toyota is the latest big automaker in the U.S. that is rolling back its former commitment to its Diversity, Equity, and Inclusion (DEI) policies and programs.

But Toyota is not alone. Ford, Harley Davidson, and John Deere have also scaled back on their DEI agenda. Other companies have, too, including Walmart, Lowe’s, and others. All thanks to the campaign launched by activist Robbie Starbuck to tell customers of the huge amount of money wasted and the anti-family policies these companies have been pushing.

Here are some of the DEI programs and events that Toyota sponsored:

  • Toyota sponsored a drag queen program at a summer camp for kids identifying as LGBTQ+.
  • Toyota opposes laws that ban sex changes for kids and funds groups who work to make sex changes legal for children and they worked with the @HRC
  • to oppose these laws.
  • Toyota openly supports “the equality act” which would allow men into girl’s bathrooms, sports and locker-rooms.
  • Toyota funded the @HRC’s Time To Thrive Summit where they worked with the largest teachers union to push gender ideology into elementary schools.
  • Donated to the HRC, the Trevor Project, Dallas Resource Center and Los Angeles LGBT Center and the Workplace Equality Summit — All supporters of child transitions. The Trevor Project features chat rooms where adults have been caught talking to kids about sexual kinks, how to transition, masturbation and more. They also have a quick exit feature to wipe the browser and hide the website from parents.

Starbuck posted about his findings to X on Sept. 26:

The activist also praised Toyota for the move to scale back this nonsense.

Toyota, of course, tried to wave off Starbuck’s effectiveness on this and said his efforts were not meaningful to their backtracking on DEI. However, it is hard to so easily wave off the fact that Toyota did not make this move until AFTER his video and posts on their DEI nonsense went viral.

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