Having spent much of the past thirty years of my life in the advertising industry, the flaws of President Obama’s health care message are apparent and massive. Most people outside the ad business will tell you that commercials try to beat you over the head to make you buy what you don’t need or want. In truth advertising that doesn’t address the public’s needs or wants does not work. On top of that, if a consumer keeps being exposed to a message that does not meet a need, they begin to tune it out quickly; it’s called wear-out. Finally if the message keeps changing, consumers get suspicious.

Sound Familiar? That’s because almost since his inauguration the POTUS has been beating us over the head with a heath care message that does not address the needs or wants of the majority of American voters. His heath care effort is designed to make sure everyone has heath care, pre-existing conditions are covered and there is a public option to ensure greater competition to keep prices low.

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