Now that he is officially the nominee of the Republican Party, Mitt Romney can start using the funds raised for the general election. And he will need it. Since there was no Democratic party opponent, President Obama has been able to use his primary dollars to blanket the swing states with advertising.
Today the campaign announced fundraising totals of over $111.6 million in August. The campaign, RNC and state party participants have approximately $168.5 million cash on hand to spend behind Mitt Romney
Announcing the numbers, Romney Victory National Finance Chairman Spencer Zwick and RNC Chairman Reince Priebus said, “Americans are not better off than they were four years ago and they are looking for a change of leadership. Mitt Romney and Paul Ryan are offering bold solutions to our country’s problems – that is why we are seeing such tremendous support from donors across the country. We will continue the hard work of raising the resources so that Mitt Romney and Paul Ryan can win in November, put in place their Plan for a Stronger Middle Class, and finally get the country back on the right track.”
For the first time in four months CREEP (committee to reelect the president),raised more money than the Romney Campaign. The incumbent topped the challenger by a bit more than $2 Million raising a total of $114 million in August a sharp increase from the $75 Million raised in July. Since the DNC convention took place in September, it is reasonable to assume that Obama’s fundraising totals will be even higher this month.
For those living in the crucial swing states, be prepared to see plenty of political commercials as both candidates are armed and firing new spots daily (as well as their SuperPacs which are not included in the totals).
It will be interesting to see what happens to public opinion, now that Romney can spend his general election dollars.