America things it is getting too much Obama. According to a Pew Research Study released this morning, 48% of All Americans and 51% of Independent voters feel that they have been hearing too much about the presumptive Democratic nominee. In fact the feel the news media is spending too much time covering the candidates and not enough time on the issues. As far as the commercial spots go. The feeling is that McCain’s recent TV commercials are too negative (but they are working). The entire Pew report follows:
Public interest in news about economic conditions remained high last week amid reports about federal legislation to uplift the housing market and official projections of a half-trillion-dollar national budget deficit. About half of all Americans (47%) paid very close attention to news about the state of the U.S. economy and another 34% were following this news fairly closely. Three-in-ten (30%) said it was the news they followed most closely for the week, making the economy the public’s top story. Actual news coverage of the economy was the second most heavily covered story last week. The national news media devoted 5% of all coverage to the topic. For the third straight week, the audience for campaign news totaled three-in-ten Americans who were following the presidential race very closely. While not the most closely followed news item of the week, the campaign was the public’s number two story, with 27% of Americans citing the campaign as the story they were following more closely than any other. A far greater share of the national newshole was devoted to the presidential campaign last week than to any other major news story. More than one-quarter of all news (26%) focused on the campaign. Roughly one-in-four Americans (27%) followed news about the Iraq war very closely and 11% listed this as their most closely followed story for the week. News about an earthquake that struck the Los Angeles area attracted the very close attention of 17% of the public. Predictably, residents of the West Coast followed the story more closely than residents of other regions of the country. The earthquake, which caused little damage last week, received 2% of all news coverage.
So far this summer, there is a relatively small American audience for news about the upcoming Olympic games in Beijing, China. Just 13% followed news about Olympic preparations very closely last week. Interest in the Chinese games remains unchanged from the previous week (12%). The media, for its part, devoted 3% of all news to the upcoming Olympics. Overall, the press devoted 4% of coverage to the indictment of Alaska Sen. Ted Stevens for making false statements about his personal finances. However few in the public followed the story closely. Just 9% followed news about Sen. Stevens very closely and even fewer (2%) called it their most closely followed story of the week. For the first time this year, John McCain attracted nearly as much media attention as his Democratic rival, Barack Obama. For the week of July 28-Aug. 3, Barack Obama was a featured candidate in 81% of all campaign stories and John McCain was a featured candidate in a comparable 78% of all campaign reporting, according to the Project for Excellence in Journalism’s Campaign Coverage Index. While John McCain may have closed the gap in campaign news coverage, equaling the attention garnered by his opponent, Barack Obama remains the far more visible candidate in the eyes of the public. When asked which presidential candidate they have heard the most about in the news over the last week or so, 76% of the public names Barack Obama while just one-in-ten (11%) recalls John McCain. As many Republicans (76%) as Democrats (80%) cite Obama as the candidate they have heard most about in the news recently.
These findings are based on the most recent installment of the weekly News Interest Index, an ongoing project of the Pew Research Center for the People & the Press. The index, building on the Center’s longstanding research into public attentiveness to major news stories, examines news interest as it relates to the news media’s agenda. The weekly survey is conducted in conjunction with The Project for Excellence in Journalism’s News Coverage Index, which monitors the news reported by major newspaper, television, radio and online news outlets on an ongoing basis. In the most recent week, data relating to news coverage were collected from July 28 – August 3 and survey data measuring public interest in the top news stories of the week were collected August 1-4 from a nationally representative sample of 1,004 adults.